Leveraging technology in IR

During my discussion with participants of a training program ,i came to know about a case of,"Leveraging technology in "IR".
One particular unit was having a major strike.Hence there was complete breakdown of communication between management and the workers.The management started communicating with the workers through cable TV.Continuous communication was flashed into the hoes of the workers.
This communication was read by the families and children of the workers.This created an opinion at the worker family level which influenced the workers to call off the strike.
This case brings forth the learning that the general disassociation of technology with IR is misplaced.Technology can be leeraged for generating innovations in IR too.
Another cascading learning of this case is that the we have just about scratched the surface in the area of ,"Leveraging technology"for generating innovations in different functional areas.